"Equipment Depot has been on a strong revenue trajectory since it announced its plan to double revenue in three and half years," said Equipment Depot's President Anthony Garcia. "We are a fast-growing company, and hiring exceptional leaders is critical to supporting the company's aggressive growth goals."
Norelli will work directly with the regional sales teams and National Accounts organization to achieve the company's revenue and market share targets. He will also lead the overall business development efforts, focusing on new markets and customers across its 3,000-mile footprint. Before Equipment Depot, Norelli was Vice President of Sales and Business Development at Northeast-Western Energy Systems. Prior to working at the largest U.S. distributor for Jenbacher equipment, Norelli worked at the Jenbacher factory, where he held multiple positions, including sales, marketing, and strategic planning roles.
As the company's new Pacific Northwest Regional lead, Leslie is charged with driving the overall business growth in both the Portland and Seattle markets. He grew up in the material handling business. Norlift of Oregon, Inc. was a family business operated by his parents since 1985. Leslie joined Norlift in 2015, rising to Operations Manager in 2018 and General Manager after the acquisition by Equipment Depot in 2022.